Since its founding, Claarware LLC has been devoted to the development of one of the internet's best K-12 school search and comparison websites, SchoolDigger.com
SchoolDigger launched on February 7, 2006. The premise behind SchoolDigger is to be user-focused and give parents an easy but powerful way to search for and compare K-12 public and private schools.
The opportunity was that many of SchoolDigger's competitors were either too complex to use, laden with intrusive ads, charged users for data, or severely lacked useful information.
The hope was that by making SchoolDigger as useful as possible, word will spread and traffic will increase.
All traffic to SchoolDigger is achieved organically through social network integration, white hat SEO, and happy site visitors.
Traffic to SchoolDigger.com continues to increase year over year. In 2009, over 3.5 million people visited SchoolDigger.com, and the site reached 4.15 million visitors for 2010, a 19% increase.
2011 has been SchoolDigger.com's most successful year yet, reaching over 6.9 million people.
Revenues for SchoolDigger.com are achieved through display advertising, CPC, and CPA links and have been increasing substantially year over year as well.
In March 2011, SchoolDigger Mobile was launched at http://m.schooldigger.com
SchoolDigger's database and code base are proprietary and built in-house. We do not lease data from other agencies; instead, we collect data for over 130,000 schools and over 18,000 districts in all 50 states in the US.
We update our data continuously and believe we are nearly always the first site to regularly post new test score data when it's made available.
Test scores drive our exclusive school rankings, which are a very popular feature with our site users.
Many exciting improvements to the site, including new features, more data, and better ease-of-use are all in the works. Stay tuned!